Actress Jaime Winston and TV presenter Alexa Chung attended designer Luella's catwalk show at London Fashion Week, which started on Sunday 14 September and runs until Friday 19 September.
Luella Bartley, who started her career as a fashion journalist, impressed the audience with garish pinks,
purples and oranges combined with traditional British fabrics.
British designers Amy Molyneaux and Percy Parker launched their PPQ show on the first day of the event, which is mainly being held at London's Natural History Museum.
Peaches Geldorf (second right) with her sister Pixie, (second left) watched the PPQ show. The label combined a space age collection including jumpsuits with a humorous twist on 1940s hats.
Supermodels Naomi Campbell and Erin O'Connor were photographed off the catwalk for a change.
Fashion writers and photographers have travelled from around the world to attend LFW. Marios Schwab's took place on Monday. He won the new designer of the year award in 2006.
Designer John Rocha has worked in the fashion industry for over 20 years. He designs clothes and accessories for Debenhams.
Ossie Clark made its second London Fashion Week appearance after a relaunch last season, and featured draping silk creations and large hand-painted patterns.
The Ossie Clark label, which is named after the influential London designer who died in 1996, is now led by designer Avsh Alom Gur.
Topshop unveiled its Unique collection, which included short-sleeved jumpsuits and little black dresses.
British designer Caroline Charles showed her spring and summer collection for next year.
Vivienne Westwood, Amanda Wakeley and Stella McCartney are due to showcase their new collections later this week.
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