Taybeh is the only beer brewed in the Palestinian territories and its makers claim it is "the Finest in the Middle East".
American-Palestinian Nadim Khoury is the driving force of Taybeh beer. He oversees every drop which comes out of the small family-run brewery.
Thousands gathered to watch folklore and contemporary performances, sheltered from the bright sunlight by huge awnings.
Many festival goers were less interested in the music and more in the chance to enjoy an enjoyable drink in a relaxed atmosphere.
The beer flowed almost as quickly as the bar staff could fill the glasses with Gold, Amber and Dark Taybeh.
Though Taybeh is a Christian village, many of the visitors and performers were Muslims. They could enjoy the cultural experience, if not the beer.
Nadim Khoury was the epitome of a generous Arab host and many a glass was topped up without charge.
Taybeh beer comes in a variety of different guises, from Dark to Gold, with a green-labelled non-alcoholic version in development.