Road deaths in developing countries are forecast to double by 2020, the Commission for Global Road Safety predicts.
In launching a campaign to improve road safety, commission chairman Lord Robertson is calling for a $300m 10-year action plan by G8 countries to improve roads.
Road crashes hit the poorest countries worst and in developing nations, road deaths are second only to HIV/Aids as a killer of young men.
Each day, 3,000 people a day are killed in road crashes and in poor families that can mean a family losing the sole breadwinner.
Formula One world champion Michael Schumacher backed the campaign: "We need to make people aware of the real human cost of road traffic injuries across the developing world."
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