In pictures: Swiss attractions

Bare-faced cheek? The Swiss Tourist Board hopes women will see the attraction of Switzerland during the World Cup.

Models used in the advert included real-life farmer Renzo Blumenthal - also known as Mr Switzerland 2005.

The advert was intended for television, but has proved popular on the internet.

Many aspects of Swiss life are featured - from boat captains to cable car attendants.

Holiday companies are making the most of the interest to offer ladies packages - from Alpine walks to shopping.

But there is no guarantee that Renzo and his friends will not be watching the Swiss team in the World Cup.

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