Bare-faced cheek? The Swiss Tourist Board hopes women will see the attraction of Switzerland during the World Cup.
Models used in the advert included real-life farmer Renzo Blumenthal - also known as Mr Switzerland 2005.
The advert was intended for television, but has proved popular on the internet.
Many aspects of Swiss life are featured - from boat captains to cable car attendants.
Holiday companies are making the most of the interest to offer ladies packages - from Alpine walks to shopping.
But there is no guarantee that Renzo and his friends will not be watching the Swiss team in the World Cup.