More than 2,000 people were attending the electronics fair in the Indian city of Meerut when the fire broke out.
Flames quickly consumed three huge tents which only had one exit each, making escape difficult.
Hundreds of people came to the scene to search for relatives as the number of dead continued to rise.
Police investigating the blaze suspect it may have been caused by an electrical short circuit.
As rescuers ferried badly burned survivors to local hospitals, distraught relatives gathered for news of their loved ones.
Inside the tent Indian firefighters began the painstaking process of searching for evidence pointing to how the fire started.
As the wreckage cooled, onlookers arrived to wander through the twisted shell of the exhibition tents.
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