The so-called "Tiger Woods effect" is being linked to a reported rise in the number of British men and women seeking sexual behaviour therapy.
The UK's small number of sex addiction clinics have told the BBC they are seeing a significant rise in requests for help, since the US golfer's very public apology for having numerous affairs.
Danny James, 27, talks about why he has been receiving sexual addiction therapy for the last 17 months at the Steve Pope Therapy Centre in Blackpool.
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