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Page last updated at 08:40 GMT, Thursday, 16 July 2009 09:40 UK

Industry drive to curb drinking

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Britain's drinks industry is launching a £100m government-endorsed campaign to discourage excessive drinking among young adults.

The Campaign for Smarter Drinking, supported by 45 companies, is one of the largest of its kind and aims to advertise throughout England.

Elizabeth Crossick from the drinks company Brown-Forman, one of more than 40 businesses involved, talks about the campaign.

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