A website where women can raise cash for breast implants using personal photos is unsafe and degrading, say UK cosmetic surgeons.
The website is aimed at women who cannot pay for surgery themselves
The implants are paid for by male "benefactors" who, for a fee, can access the women's personal profiles, pictures and contact details.
Myfreeimplants claims any woman over 18 is eligible to join for surgery.
The British Association of Aesthetic Plastic Surgeons (BAAPS) says this is frightening and potentially dangerous.
It is urging women not to use the service, after learning of UK women who have joined the US website.
The website says women can use aliases, but insists that they include photos of themselves, which it says is "one of the key components towards achieving your goals."
Once women have uploaded their personal details, which should include a list of their physical attributes, such as hair and eye colour, the website says women can have a one-on-one chat online with benefactors and sell them "personal items or gifts and more..."
One British woman listed on the website who calls herself Morgan claims to have raised £3,700 from benefactors for her E-cup surgery.
Consultant plastic surgeon and BAAPS President Douglas McGeorge said: "This is a wholly inappropriate way to proceed with what should be a serious decision made by a fully informed patient.
"The site's promise that there are 'no right or wrong' cases is frightening - clearly there is no proper medical assessment of candidates, which at best could lead to disappointment, at worst, to someone's health being endangered."
Adam Searle, consultant plastic surgeon and former president of the BAAPS, said: "This is really quite shocking. The invitation for women to post suggestive photos, sell personal items and chat with strangers over the Internet in exchange for a breast augmentation is just plain degrading."
Jay Moore, co-founder of the website, said: "Women must obtain a consultation from a board certified plastic surgeon before receiving any funding.
"We have nothing to do with the doctor selection process or a patients health. The women choose the doctor of their choice.
"All we do is pay the doctor once the women has reached her goal and been determined fit for surgery.
"We are no different than any other medical financing service, except that our whole process is debt and interest free."