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Anti-smoking drive targets clubs
Posters will be displayed in clubs
Pub-goers and clubbers are the targets of the latest phase of the government's anti-smoking publicity blitz.
However, a leading anti-smoking campaigner has warned the campaign risks being totally ineffective unless it is carefully pitched.
However, a leading anti-smoking campaigner has warned the campaign risks being totally ineffective unless it is carefully pitched.
If they are going to go into clubland, they are going to have to do it very, very well in order not to look as though they are preaching  |
Clive Bates, director, Action on Smoking and Health
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Posters describing the 4,000 toxins contained in cigarettes and cigarette smoke - including arsenic and cyanide - are being sent to 15,000 pubs and clubs.
The posters will be put up in pub and club toilets across England on Tuesday.
They will carry the slogan: "No surprise if you really do feel like death in the morning."
A Department of Health spokesman said: "The campaign is about going into areas where people are often more likely to smoke.
"We're hoping that some of the 70% of smokers who say they want to give up will see these posters and will be encouraged to give it a go."
The posters will be put up in pub and club toilets across England on Tuesday.
They will carry the slogan: "No surprise if you really do feel like death in the morning."
A Department of Health spokesman said: "The campaign is about going into areas where people are often more likely to smoke.
"We're hoping that some of the 70% of smokers who say they want to give up will see these posters and will be encouraged to give it a go."
 Clive Bates warned the campaign must be well thought out
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Clive Bates, director of Action on Smoking and Health, welcomed the new initiative.
But he said: "If they are going to go into clubland, they are going to have to do it very, very well in order not to look as though they are preaching - that would effectively leave clubbers indifferent to the government's message."
The "Don't Give Up Giving Up" campaign - which is costing £50m over three years - also features a new series of radio and press adverts which will focus on how smokers can take their minds off the cravings for a cigarette.
One radio advert suggests throwing out the car cigarette lighter to break the routine of smoking at the wheel.
The government's anti-smoking strategy, outlined in December 1998, set targets to reduce smoking in adults from 28% to 24% by 2010.
Each year smoking causes 46,000 cancer deaths and 40,000 deaths through heart disease.
It is also responsible for eight out of 10 deaths from bronchitis and emphysema and a quarter of all strokes.
Smokers wanting confidential information and support to kick the habit can call the campaign helpline on 0800 169 0 169, or visit its web site at www.givingupsmoking.co.uk.
But he said: "If they are going to go into clubland, they are going to have to do it very, very well in order not to look as though they are preaching - that would effectively leave clubbers indifferent to the government's message."
The "Don't Give Up Giving Up" campaign - which is costing £50m over three years - also features a new series of radio and press adverts which will focus on how smokers can take their minds off the cravings for a cigarette.
One radio advert suggests throwing out the car cigarette lighter to break the routine of smoking at the wheel.
The government's anti-smoking strategy, outlined in December 1998, set targets to reduce smoking in adults from 28% to 24% by 2010.
Each year smoking causes 46,000 cancer deaths and 40,000 deaths through heart disease.
It is also responsible for eight out of 10 deaths from bronchitis and emphysema and a quarter of all strokes.
Smokers wanting confidential information and support to kick the habit can call the campaign helpline on 0800 169 0 169, or visit its web site at www.givingupsmoking.co.uk.
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