Europe South Asia Asia Pacific Americas Middle East Africa BBC Homepage World Service Education

Front Page



UK Politics







Talking Point
On Air
Low Graphics

Tuesday, February 2, 1999 Published at 19:36 GMT


Thousands call nurse recruitment line

Thousands of people are considering a nursing career

More than 3,000 people have called a nurses recruitment hotline following the launch of a £5 million advertising campaign and the new pay awards, according to the Department of Health.

Since the first TV and radio advertisements were aired on Monday night, 3,420 calls have been logged.

Full page advertisements have also appeared in national and regional newspapers, and magazines on Tuesday morning at the start of the two-month campaign.

The recruitment campaign was timed to coincide with the announcement by the government of inflation-busting pay rises for nurses.

Newly qualified nurses received 12% in the public sector pay round, while more experienced colleagues received at least 4.7%

Between 10.30am and 11.30am on Tuesday the hotline received 700 inquiries about nursing.

The campaign, devised by advertising firm Saatchi, features pictures of a young girl in a comatose state and bears the slogan "Nurses make a difference".

Thousands of vacancies

Health Secretary Frank Dobson is hoping the recruitment drive will help plug the thousands of nursing vacancies throughout England and Wales and will entice former staff back into the NHS.

Public service union UNISON's Head of Health Malcolm Wing said: "The response to the recruitment campaign is extremely encouraging.

"It is good news for the NHS and is good news for patients."

[ image: Christine Hancock: encouraged]
Christine Hancock: encouraged
Christine Hancock, General Secretary of the Royal College of Nursing, said: "This initial response to the campaign is encouraging.

"For the future of the Health Service it is crucial that these potential recruits are rewarded with a career with real prospects and proper pay."

The RCN estimates that there are 13,000 nursing vacancies in the NHS.

Advanced options | Search tips

Back to top | BBC News Home | BBC Homepage | ©

Health Contents

Background Briefings
Medical notes

Relevant Stories

01 Feb 99 | NHS pay 99
The future of NHS pay?

01 Feb 99 | NHS pay 99
NHS unconvinced by pay package

01 Feb 99 | Health
What nurses will get

01 Feb 99 | NHS pay 99
Why an NHS nurse is hard to find

31 Jan 99 | UK
£5m campaign to tempt back nurses

Internet Links

Department of Health

Royal College of Nursing

The BBC is not responsible for the content of external internet sites.

In this section

Disability in depth

Spotlight: Bristol inquiry

Antibiotics: A fading wonder

Mental health: An overview

Alternative medicine: A growth industry

The meningitis files

Long-term care: A special report

Aids up close

From cradle to grave

NHS reforms: A guide

NHS Performance 1999

From Special Report
NHS in crisis: Special report

British Medical Association conference '99

Royal College of Nursing conference '99