Potato adverts to promote tourism

Jersey Royals made up 73% of the island's exports in 2006

Television adverts for Jersey's top crop export will also promote the island as a holiday destination.

It follows a compromise between island farmers and the department responsible for subsidising potato marketing.

Farmers are unhappy at a cut in subsidy for their Jersey Royal potatoes - the first of which are being harvested.

The States economic development committee normally subsidises television and other advertising, but the money has been cut significantly.

Some farmers had voiced concerns it could lead to them having to pay themselves for an advertising campaign.

But producer Tom Binet, who runs a potato marketing company, said a compromise with the department responsible for agriculture and tourism, had been agreed.

Jersey Royals are the island's highest crop export from Jersey, making up 73% of the island's exports in 2006.