Paul Newman's sister was killed by a driver using a mobile phone
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A man whose sister died when she was run over by a driver using a mobile phone has begun a campaign to stop people using phones while driving.
Paul Newman's sister Ellen was killed in Jersey in January. The driver was fined £300 and banned for a year.
Mr Newman said he had launched the Hands Off campaign alongside Jersey Telecom and a local newspaper to raise people's awareness of the dangers.
"I want to get the message across of what it can do to a family," he said.
He added: "It destroys people's lives by just taking that supposedly important phone call."
The 'Hands Off' campaign is supported by Jersey Telecom
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Mobile phones outnumber people on the island, with 87,000 people owning 100,000 mobile phones.
Driving while using a mobile phone was made illegal in Jersey in 1998 - five years earlier than in the UK. Hands-free kits were also outlawed but are allowed in the UK.
Drivers in Jersey face a maximum £500 penalty if they are prosecuted.
In Jersey, 271 people have been prosecuted for driving while using a mobile phone so far this year, compared to 212 people for the whole of 2005.
Tim Ringsdore, ofm Jersey Telecom, said: "I go to work everyday and I'm looking in the cars to see how many people are using the handsets and I'm not noticing that many people are so I think it's definitely working."