Ticket prices for this year's Jersey Battle of Flowers are being cut to attract more islanders.
The Battle of Flowers will take place on 11 and 12 August
It is hoped the reduction will help cut the Battle's financial difficulties.
Admission and stall prices are being cut by the Battle of Flowers Association in response to concerns prices were putting many people off.
However, the association also believes floats may have to become less extravagant and said their number may have to be cut in future too.
Entry only without seating is to fall from £7 to £5, and tickets for stands will be priced at £15, down from £18.
Chairman of Jersey Tourism, Lyndon Farnham, said the festival remained a "vitally important event in the Jersey calendar."
"It's a major contributor to the infrastructure of the island and to visitor numbers," he told BBC News.
"You can always guarantee the island will be full during Battle week."
Battle of Flowers will take place on 11 and 12 August. An expected 25,000 people will attend each parade.