Drivers can be fined up to £1,000
Police on the Isle of Man are cracking down on motorists who use their mobile telephones while driving.
The Manx Constabulary has warned it will prosecute any motorist found using hand-held phones while driving, whether making a call or texting.
The maximum penalty for the offence on the island is a £1,000 fine.
The government road safety unit will be placing roadside messages on all the major exit roads from Douglas town centre to promote the campaign.
Road safety manager Gordon Edwards said: "The road safety message is simple - divert your phone to voicemail and give your full attention to driving."
Tim Crookall MHK, member for highways, said: "Last year, being distracted behind the wheel caused 54 road traffic accidents in the Isle of Man.
"I would also like to remind drivers that if their phone rings, they should pull over in a safe place where they will not be a danger to other motorists and pedestrians."