People keen to learn the Manx language will soon be able to download a free course on their mobile phones.
Cooish is the festival of Manx language, culture and heritage
Manx Telecom is offering the service as part of the Cooish, the festival of Manx language, culture and heritage.
The company, called Chellinsh Vannin in Manx, will be leading by example, with all staff answering telephone calls in basic Manx to mark the week-long event.
Sales Manager Andrew Honor said the company had "pulled out all the stops" to help promote the language.
The annual festival takes place this year from 11 to 17 November.
'Open to everyone'
It is organised by Yn Cheshaght Ghailckagh (The Manx Language Society), with support from the Manx Heritage Foundation, The Isle of Man Arts Council and local businesses.
Adrian Cowin, Customer Services Manager at Manx Telecom, said: "As a company at the heart of the Manx community, we're actively involved in a huge range of island-based projects all year round.
"Our team have really enjoyed putting together the Manx Language Week selection at www.modo.im, which is getting a fantastic response from people of all ages."
Adrian Cain, for the Manx Heritage Foundation, said: "Although great strides have been made at school level, Manx Telecom's involvement with Cooish will go a long way towards getting one of our main messages across: that the language is open to everyone."