Languages
Page last updated at 11:01 GMT, Tuesday, 8 December 2009

Campaign to target drink-driving

Drink drive campaign poster
The campaign includes posters, beer mats and television adverts

A campaign is urging motorists in Guernsey not to drink and drive this Christmas.

Guernsey Police and the drug and alcohol strategy are behind the "don't be a loser" initiative.

The slogan will appear on posters, beer mats and television adverts aimed at making people aware of what they stand to lose by driving under the influence.

A similar campaign in the summer resulted in a 30% drop in drink drive offences.

Andrea Nightingale, drug and alcohol strategy co-ordinator, said: "I was delighted with the campaign in the summer and we want to follow up that success during Christmas.

Advert aims to cut drink-driving

"The Christmas holidays are a time of celebration and fun, but that doesn't mean you need to drink and drive."

Home Minister Geoff Mahy said: "It's great to see that drink-drive figures are dropping, but there are still members of our community who are getting behind the wheel drunk, and that's unacceptable."



Print Sponsor


SEE ALSO
More cash for drink and drug aid
22 Nov 09 |  Guernsey
Drink-drive arrest numbers down
22 Sep 09 |  Guernsey
New campaign to cut drink-driving
17 Jul 09 |  Guernsey

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC iD

Sign in

BBC navigation

Copyright © 2020 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific