Page last updated at 11:01 GMT, Tuesday, 8 December 2009

Campaign to target drink-driving

Drink drive campaign poster
The campaign includes posters, beer mats and television adverts

A campaign is urging motorists in Guernsey not to drink and drive this Christmas.

Guernsey Police and the drug and alcohol strategy are behind the "don't be a loser" initiative.

The slogan will appear on posters, beer mats and television adverts aimed at making people aware of what they stand to lose by driving under the influence.

A similar campaign in the summer resulted in a 30% drop in drink drive offences.

Andrea Nightingale, drug and alcohol strategy co-ordinator, said: "I was delighted with the campaign in the summer and we want to follow up that success during Christmas.

Advert aims to cut drink-driving

"The Christmas holidays are a time of celebration and fun, but that doesn't mean you need to drink and drive."

Home Minister Geoff Mahy said: "It's great to see that drink-drive figures are dropping, but there are still members of our community who are getting behind the wheel drunk, and that's unacceptable."

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