By Elettra Neysmith
West Asia editor, BBC News
Nestle issued a formal apology and pledged to seize the offending CDs
The Swiss-based multinational food company, Nestle, has apologised to Azerbaijan after a gift attached to a breakfast cereal backfired.
The CD-ROM featured information about countries around the world but the data on Azerbaijan caused outrage there.
It said that Azerbaijan had started a war against neighbouring Armenia and that the hotly disputed territory of Nagorno-Karabakh belonged to Armenia.
Nestle has withdrawn the cereal and promised to seize the offending CDs.
Tense and volatile
Conflict between Azerbaijan and Armenia in the early 1990s over Nagorno-Karabakh killed an estimated 30,000 people.
Hundreds of thousands of refugees were created on both sides.
And despite a peace deal in 1994, the situation remains tense and volatile.
Nestle inadvertently stumbled into a minefield.
The Azeri government vowed to take action, and there has been widespread talk of a public boycott.
Nestle has now issued a formal apology but some Azeris are still not happy.
They accuse Nestle of playing Armenia's hand, and are demanding more than just an apology to chew on.