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Wednesday, August 11, 1999 Published at 05:57 GMT 06:57 UK


World: Europe

Monsanto misleading


One of the companies involved in research into genetically-modified food has been criticised by Britain's Advertising Standards Authority for placing misleading advertisements.

The adverts in the British press appear to suggest that the company, Monsanto, has spent twenty years testing the safety of its genetically modified products and that some have been approved for sale in Britain.

The ASA said such claims were unjustified.

It also criticised the adverts for giving the impression that the genetic techniques used were merely an extension of traditional cross-breeding methods.

From the newsroom of the BBC World Service



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