For the first time, Andy Serkis, who played Gollum in the Lord of the Rings, will be promoting a studio at Cannes Film Festival not a film.
The actor talked to BBC News about his plans for the "performance capture" studio, which will be based in the UK.
Performance capture is a technique of recording an actor's movements and expressions, and turning them into a computer-generated image.
Actors wear blue Lycra suits covered in dots that are tracked by cameras and converted into digital images.
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