Page last updated at 04:19 GMT, Friday, 30 April 2010 05:19 UK

Dizzee Rascal among artists in window display project

Dizzee Rascal
Bonkers, which topped the UK charts, inspired Dizzee Rascal's contribution

Music artists Dizzee Rascal and Florence Welch are to create window displays at London store Selfridges.

They are among 10 artists given free rein to create their designs, based around one of their songs, in a project called Sounds Of The Mind.

Others involved in the project include Hot Chip, Empire Of The Sun and Paloma Faith, as well as hotly tipped bands The XX and Marina And The Diamonds.

The project, which launches in May, is intended to celebrate lyrical power.

It has been timed to tie in with the start of the festival season.

Dizzee Rascal chose to build use hit song Bonkers as his theme while Welch, who fronts Florence And The Machine, chose to illustrate her track Cosmic Love.

"The concept behind this is crazy. I want people to be blown away, to see how creative we can be visually with my music," Dizzee Rascal said.

Meanwhile, Ms Welch said the project was about "creating a representation of the song in a visual sense" to envisage "what a song would look like instead of hearing it".

The windows will be part of a themed sequence of displays which includes others by Selfridges' own experts.



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