Page last updated at 08:25 GMT, Wednesday, 28 April 2010 09:25 UK

Avatar breaks UK Blu-ray sales record

Avatar
Avatar became the highest-grossing film of all time in January

James Cameron's sci-fi epic Avatar has broken the UK record for the biggest opening-day sales of a Blu-ray disc.

The film sold 222,824 copies on Monday, selling more in one day than previous record-holder The Dark Knight sold in its first week.

On the same day, it was revealed that Avatar had become the fastest-selling North American DVD and Blu-ray release, shifting 6.7m copies in four days.

It was released on Thursday in the US and Canada to coincide with Earth Day.

Studio 20th Century Fox said it chose the release date to chime with Avatar's environmental theme.

In January, Avatar became the highest-grossing movie of all time, overtaking the $1.843bn (£1.19bn) taken by Cameron's 1997 movie Titanic.



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SEE ALSO
Avatar breaks US DVD sales record
26 Apr 10 |  Entertainment
Cameron reveals Avatar re-release
21 Apr 10 |  Entertainment
Avatar is top-grossing film ever
27 Jan 10 |  Entertainment
How Avatar toppled Titanic
27 Jan 10 |  Entertainment
How Avatar's effects were generated
10 Dec 09 |  Entertainment

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