Page last updated at 12:25 GMT, Friday, 23 April 2010 13:25 UK

James Cameron uses Avatar success to plant trees

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James Cameron attended the Avatar Home Tree Initiative Launch in Los Angeles on Thursday evening.

The plan is to plant one million native trees in 15 countries by the end of 2010.

Director James Cameron, Avatar actress Michelle Rodriguez and Heroes star Hayden Panettiere spoke to reporters about the cause and why they thought Avatar was such a success.

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