Pete Waterman says he knows taking on Eurovision is a "poisoned chalice", but thinks he has found a song that can win.
The record producer, who is credited with the forging careers of some of the 80s' most successful pop stars, is fronting the search for this year's UK entry, in BBC One's Eurovision: Your Country Needs You.
Last year's song, performed by Jade Ewen and penned by Andrew Lloyd Webber, came fifth.
Pete Waterman explains why he thinks he has a better chance at getting it right than Lord Lloyd Webber did.
Eurovision: Your Country Needs You, Friday 12 March, BBC One, 2030GMT