Page last updated at 11:40 GMT, Wednesday, 24 February 2010

Burberry goes 3D at fashion week

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American Vogue editor in chief Anna Wintour jetted in to London to attend the Burberry show at London Fashion week on Tuesday.

As part of their marketing plan, the show was streamed live in 3D to special venues in New York, Los Angeles, Dubai, Paris and Tokyo. Internet customers could view the show online and make instant purchases of items they wanted.

Vogue editor Anna Wintour, actress Kate Hudson and Topshop boss Philip Green spoke to the press on the red carpet.

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