Page last updated at 10:23 GMT, Wednesday, 24 February 2010

Alice in Wonderland will not be shown in Odeon cinemas

Mia Wasikowska in Alice in Wonderland
Mia Wasikowska plays a teenage Alice in Tim Burton's 3D film

Tim Burton's new film version of Alice in Wonderland will not be screened at Odeon cinemas in the UK, Irish Republic and Italy, the cinema chain says.

The move is in response to the Disney studio's plan to reduce the period in which it can be shown only in cinemas from the standard 17 weeks.

The plan would allow Disney to release the film on DVD at the end of May.

Cinema chain Vue said today that it had entered a "far reaching" agreement to screen the film on its 69 screens.

And Cineworld cinemas announced last week that they will also show the movie on its release on 5 March.

But Odeon said it would "set a new benchmark, leading to a 12-week window becoming rapidly standard".

Odeon's decision will not affect the film's Royal premiere on Thursday, which is coincidentally set to take place at the Odeon Leicester Square in central London.

Tim Burton talks about his experimentation with his latest film, Alice in Wonderland

Nor will it affect its plans to show the film in Spain, Germany, Portugal and Austria - territories where Disney intends to observe the normal DVD release window.

Starring Johnny Depp as the Mad Hatter, Alice in Wonderland sees the novel's heroine return as a teenager to the magical kingdom for more surreal adventures.

Inspired by the works of Lewis Carroll, the film also stars Helena Bonham Carter, Anne Hathaway and Little Britain's Matt Lucas.

The Odeon & UCI Cinema Group is Britain's largest cinema chain with more than 100 sites nationwide. Cineworld and Vue are the second and third biggest.

Together they represent just under two-thirds of all cinema screens in the UK.

'Need for exceptions'

It is the amount of time that separates a film coming out in cinemas and its release on DVD that is at the centre in this dispute.

In the UK, the window for theatrical release is 17 weeks. In the case of Alice in Wonderland, Disney wants to reduce that to 12.

TOP FIVE UK AND IRELAND CINEMA CHAINS
Odeon - 107 sites/834 screens
Cineworld - 74 sites/758 screens
Vue - 63 sites/608 screens
National Amusements - 21 sites/274 screens
Ward Anderson - 24 sites/206 screens
Source: UK Film Council

Disney told the BBC that one of the main reasons for the decision was to bring the film to customers more quickly, thereby helping to beat piracy.

It said if a cinema stopped showing a film before the 17-week exclusivity period, the audience did not have a legitimate way to see the movie - potentially leading to piracy.

It said it had agreed to take this approach with a limited number of movies every year in certain countries.

Bob Chapek, Disney's president of distribution, has said the company remains "committed" to theatrical windows.

However, he believes there is a "need for exceptions to accommodate a shortened time-frame on a case-by-case basis".

Odeon, though, believes such a move will damage not just its business but that of all cinemas in the UK.

"The negative impact on cinema attendance that such a reduction in the window will have will threaten the continued existence of many cinemas, especially the smaller and medium-sized cinemas."

Odeon also highlights the additional costs the chain has incurred making its screens suitable for 3D movies.

"Odeon/UCI has invested considerable sums of money, especially in the UK, over the past 12 months to install digital projection systems in its cinemas," it said.

Opposition

"The proposed reduction in the window on a high-profile 3D title like Alice in Wonderland undermines the investment made."

Disney also faces opposition in Belgium, the Netherlands and the US over its plans for this title.

Anne Hathaway in Alice in Wonderland
Anne Hathaway co-stars in the film alongside Johnny Depp

It is not the first time, however, it has attempted to make overtures in this area.

Last year, the company attempted to reduce the theatrical window of Up, the hit Pixar movie named best animated feature at the Baftas on Sunday.

In that instance it dropped its plans after UK exhibitors threatened not to screen another of its titles, A Christmas Carol, later in the year.

Neither is Disney the only studio to have faced opposition over theatrical exclusivity from UK cinema chains.

In 2007, Odeon and Vue removed Ben Stiller comedy Night at the Museum from their cinemas after 20th Century Fox shortened its theatrical window to 13 weeks.

The Cinema Exhibitors' Association, the body representing the interests of around 90% of UK cinema operators, has not commented on this latest case.

Speaking "in general terms", though, it said it "strongly" supported the maintenance of "a clear and exclusive window between a film's theatrical release and its release on other platforms".

"The CEA believes maintenance of the window will ensure that audiences continue to enjoy the widest possible range of films in their intended environment, the cinema theatre."



Print Sponsor


SEE ALSO
Royal premiere for Depp's movie
03 Feb 10 |  Entertainment
Burton to head Cannes film jury
26 Jan 10 |  Entertainment
Tim Burton: ' My film is an experiment'
28 Jul 09 |  Entertainment

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites

FROM OTHER NEWS SITES
The Independent Malice in Wonderland: Burton's film has become pawn in bitter battle between studios and cinemas - 2 hrs ago
SINA UK movie chain boycotts 'Alice' in DVD dispute - 3 hrs ago
USA Today U.K. movie chain boycotts 'Alice in Wonderland' in DVD dispute - 9 hrs ago
Sky News Cinema Boycotts Alice In Wonderland - 15 hrs ago
Ananova Cinema Boycotts Alice In Wonderland Movie - 19 hrs ago


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC navigation

BBC © 2013 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific