Page last updated at 11:36 GMT, Friday, 11 December 2009

James Cameron's Avatar premieres in London

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The world premiere of Avatar was held in London's Leicester Square

Sci-fi fantasy Avatar, the first feature film from director James Cameron since Titanic, has had its public premiere in London.

Cameron joined stars Sigourney Weaver, Sam Worthington and Zoe Saldana to meet fans in Leicester Square ahead of the gala screening.

The film is set in the 22nd Century on a distant planet, Pandora, inhabited by a humanoid race with its own culture.

Reports have suggested the movie cost more than $200m (£123m) to make.

The James Cameron directed film stars Sigorney Weaver and Sam Worthington

Cameron conceived the story for it in 1995, then waited a decade for technology to catch up so he could film it.

At a press conference before the premiere Cameron spoke of his relief that the film was finished after working on the production for more than four years.

"We got the picture done on time by the skin of our teeth," the Canadian director said.

"Tonight we'll pull the cover back and show the world, so to speak. It's a huge relief to let people see it and talk about it."

He was also asked about the political stance of the film - which mentions "martyrdom" and "shock and awe" and contains one scene that echoes the events of 9/11.

Human race

"Obviously there's a connection to recent events, and there's a conscious attempt to evoke even Vietnam with the way the guys jump off the helicopters," said Cameron.

"I think there's this long wonderful history of the human race written in blood going back as far as we can remember... where we have this tendency to just take what we want without asking.

Avatar
Avatar opens in the UK on 18 December

"That's how we treat the natural world as well - there's a sense of entitlement.

"We're here, we're big, we've got the guns, we've got the technology, we've got the brains. We are therefore entitled to every damn thing on this planet.

"And that's not how it works - and we're going to find out the hard way if we don't wise up and start seeking a life that's in balance with the natural world [and] the natural cycles of life on Earth."

The film mixes live action and computer animation to create a vivid, 3D alien world where humans have created avatars - hybrid creatures controlled via a mental link - to explore the planet.

'Flawed but fantastic'

The opening 15 minutes of the film were screened around the world earlier this year to help build interest in the extravagant epic.

Early reports were mixed, with some people finding the CGI sequences, featuring blue humanoid characters, off-putting.

A recent episode of US animated show South Park even went so far as to dub the film "Dances with Smurfs" - a reference to both the blue-skinned cartoon stars and Kevin Costner's western Dances with Wolves.

Although critics have seen the film, distributor 20th Century Fox has placed an embargo on reviews until 14 December.

But some publications have already published their opinions, including trade newspaper Screen International and UK movie monthly Empire.

Screen said the film was "an unprecedented marriage of technology and storytelling which is on the whole remarkably successful".

Empire called it "a flawed but fantastic tour de force" that served as "a love letter to humanity and the glory of mother nature".



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SEE ALSO
The language of Avatar revealed
11 Dec 09 |  Entertainment
How Avatar's effects were generated
10 Dec 09 |  Entertainment
UK cinemas get a taste of Avatar
21 Aug 09 |  Entertainment
Cameron shows first Avatar clips
24 Jun 09 |  Entertainment
Aronofsky 'not sold on 3D films'
23 Jun 09 |  Entertainment
A first look at Avatar
04 Jun 09 |  Technology

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