Page last updated at 11:47 GMT, Thursday, 1 October 2009 12:47 UK

US comedy 30 Rock axed by Five

Tina Fey
30 Rock star Tina Fey collects best comedy at the 2009 Emmy Awards

Award-winning US comedy 30 Rock has been dropped by Five after a run of poor viewing figures.

The TV satire, which stars Tina Fey and Alec Baldwin, has won 10 Emmy Awards and five Golden Globes but its audience had dipped to around 100,000.

A spokeswoman for the channel said: "30 Rock just didn't find a big enough audience in the UK, although it was critically well-received."

The show has moved to Comedy Central, where it will air from next month.

TV Satire

The first series on Five only averaged around 500,000 viewers per episode.

It was then moved to digital channel Five USA where its audience fell to around 100,000.

The comedy is a behind the scenes look at a TV variety sketch show, in which Fey plays the head writer who has to handle its unpredictable star, played by Tracy Morgan, and her charismatic boss (Alec Baldwin).

30 Rock was created by Fey, who is also an executive producer. She came up with the idea while she was the head writer and a performer on US comedy sketch show Saturday Night Live.

The Comedy Central channel has picked up the exclusive UK rights to the third series, where it will launch on 5 October.

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