Page last updated at 07:33 GMT, Monday, 14 September 2009 08:33 UK

Profile: Holly Willoughby

Holly Willoughby
Holly Willoughby says presenting This Morning is her "dream job"

Presenter Holly Willoughby has landed one of British TV's highest-profile job - co-hosting ITV's flagship daytime show This Morning.

It was announced in March that her predecessor Fern Britton would be leaving the programme after sitting on the famous sofa for 10 years.

Months of speculation followed over who would land the top post.

Then in July it was announced that Willoughby - co-host of Dancing on Ice along with Phillip Schofield, who currently fronts This Morning, had landed the job.

Earlier this month, the 28-year-old mother-of-one told the Daily Mirror newspaper that it was "her dream job" but added that it was "scary taking over from someone people loved so much".

At the age of 14 the star was discovered by Storm Modelling Agency whilst on a school trip.

Within a few years she secured big advertising campaigns with Pretty Polly and make-up giant Rimmel.

It was once she started appearing in several TV advertisements that Willoughby decided to try on-screen presenting.

Big break

In 2000, Willoughby attended a casting with a friend and ended up landing a job on a children's show for ITV called S Club TV, which also featured the pop band S Club 7.

She went on to act in the show S Club 7: Artistic Differences.

It was not until 2004 when she got her big break, co-presenting CiTV's flagship Saturday morning show Ministry of Mayhem, which later became Saturday Showdown.

Phillip Schofield and Holly Willoughby
A fifth series of Dancing On Ice has been commissioned

It was during this programme that she met her future husband Dan Baldwin, one of the show's producers.

She guest-presented the popular music show CD:UK for a while, co-hosted the ITV2 coverage of Celebrity Wrestling: Bring It On, and recorded a new show for CiTV called Feel The Fear.

Willoughby moved onto primetime TV when she was chosen to co-present ITV's talent show Dancing on Ice, alongside Schofield, in 2006.

The series, which saw celebrities learn ice-dancing routines, was a big hit.

However, last year it was the star's choice of clothing that became a talking point, as some viewers criticised a low-cut dress she wore.

The Children's Bafta awards presented her with the prize for best presenter that same year.

Other shows she has fronted include Greased Lightnin', Lip Service, Celebrity Juice and the X Factor spin-off show for ITV2, The Xtra Factor.

In 2007, she took over from Davina McCall as the presenter of Streetmate and joined up with best friend Fearne Cotton to host Holly & Fearne Go Dating.

As well as signing up for a fifth series of Dancing On Ice, she has also moved into the world of fashion, designing her own range of clothing.



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SEE ALSO
Willoughby lands This Morning job
15 Jul 09 |  Entertainment
Britton dismisses presenter rift
26 Mar 09 |  Entertainment
Britton quits ITV's This Morning
25 Mar 09 |  Entertainment
Fern Britton back on This Morning
11 Jun 08 |  Entertainment

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