Karren Brady is chief executive of Birmingham City football club
Karren Brady is to take over from Margaret Mountford as an adviser to Lord Sugar on TV show The Apprentice.
Ms Mountford quit at the end of the last series to pursue academic studies.
A spokeswoman for production company Talkback Thames said 40-year-old Ms Brady would be at Sir Alan's side for the sixth series.
She is chief executive of Birmingham City Football Club and will accompany public relations executive Nick Hewer in monitoring the show's candidates.
"Lord Sugar has decided to appoint Karren Brady, who has appeared in The Apprentice before," the spokeswoman said.
Ms Brady has appeared in one-off episodes as part of a panel that puts candidates through rigorous job interviews.
Ms Brady was also chosen as team leader on a celebrity version of the BBC show for Comic Relief in March 2006, which saw her lead her team to victory, raising more than £750,000 for charity.