Channel 4 has announced that it will cease to broadcast long-running reality series Big Brother after next summer.
Here are a selection of reactions from famous fans, TV pundits and former housemates.
PRESTON, FORMER CELEBRITY BIG BROTHER HOUSEMATE
My initial reaction is that it's been a long time coming and it's been a slow death.
Preston's new single Dressed to Kill is released on 6 September
The powers that be have accepted the programme had run its course and that each year had started to go by inconsequentially.
And the fact the last Celebrity Big Brother only caught the public imagination because people were being horribly racist made it hard to recover.
But it's important to remember how fantastic a format it was when it first began.
When it started it was mind-blowingly innovative. There was just something so creepy about it.
Creatively, it's always had these sparks of imagination. That team is almost wasted on an old format.
It'll be exciting to imagine what the producers are going to do next. Hopefully it'll be something as new and exciting as Big Brother was when it first started.
DAVID SCHNEIDER, COMEDIAN
I'm disappointed that it's ending, but glad I'm going to get my life back. I can understand why they're ending it, but I still feel there is as much mileage as there are people.
Schneider recently professed his love of Big Brother on Newsnight Review
I presume the ratings haven't been so good - if the tabloids had decided to run with it, it might have done better. But personally I've really enjoyed this series - I think it's been one of the best. Maybe it's just a matter of everything runs its course.
The Celebrity Big Brothers have been fantastic, and I found the romance between Paul and Helen in series two incredibly interesting. It was a real will they, won't they - like Mulder and Scully, only not as bright.
What I love most about it is good always triumphs over evil. I will miss the warm feelings it gives me about the British public, and how welcoming they are.
BRIAN BELO, BIG BROTHER 8 WINNER
For someone who has watched the show from day one and is still an avid fan, I think it's safe to say it's a sad day for reality TV. The show will leave a lasting legacy in British television.
As of yesterday, I had only just finished viewing all of the episodes of my 2007 year, so it's really bizarre that the morning after I have watched my full series that Big Brother has been axed.
I would like to think that another channel could see the benefits of having a show like Big Brother and that this popular programme can continue in some form.
BOYD HILTON, TV EDITOR, HEAT MAGAZINE
Big Brother has become Channel 4's annual event - it's like Wimbledon for fans of that kind of show. It didn't matter that ratings were down this year; it was an annual soap opera that could go on and on.
It's the best reality format, and the purest version of that type of show. Editorially, this series has been really good - one of the best series for six or seven years.
But it's definitely been less talked about this year. A few years ago, it was in the headlines all the time, in a way that was completely out of proportion to the amount of people watching it.
In a way that's been good for the show. It has avoided controversy this year and has just been very watchable.
It still makes money but it's very expensive to make. If Five or Sky One pick it up, Endemol may have to make it cheaper.
It would make sense for Big Brother to be on a purely commercial channel though. Then it could be as controversial as it wants.
NARINDER KAUR, BIG BROTHER 2 HOUSEMATE
I'm sad to see it go - it was a great piece of British TV.
Big Brother was where reality TV began. That's why you've got your Pop Idols, your X Factors - it's all because of Big Brother.
Narinder spent a month inside the Big Brother house in 2001
But it has run its course. It's a reality TV programme, and there isn't much about it that's real anymore.
The contestants know too much about it and know the game too well. It's lost its sparkle.
Having said that it's still getting respectable ratings. There are a lot of Big Brother fans out there who are going to be gutted.
Other TV channels may try to bring it back but I don't think it can happen. You can't bring back the magic of what happened in the early years.
It's a very powerful programme. I was on it for four weeks and people are still going, 'there's Narinder from Big Brother'.
'NASTY' NICK BATEMAN - BIG BROTHER 1 HOUSEMATE
Nasty Nick: 'They killed their golden goose'
I'm sad to see it go for the wrong reasons. I think it can work.
You just get new producers in there, go back to the simple, basic house and go back to 10 normal people.
Having 20 people in the house just doesn't work. There's too much noise, too much clutter, you can't get to like anyone. Go back to basics, get 10 new people in it, get new production staff in there and you have a show that could go on and on.
This is Channel 4's golden goose and I think they've killed it prematurely.
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