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Page last updated at 16:56 GMT, Saturday, 18 July 2009 17:56 UK

Latitude's catwalk in a lake

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London-based fashion collective House of BlueEyes has staged what it claims is the first ever music festival fashion show at the Latitude festival in Suffolk.

The catwalk was set in the middle of the lake while the show featured five members of the public who had the chance to be models for the day.

Designer Johnny BlueEyes explained the thinking behind the idea of taking fashion to the muddy field.

READ MORE: Festival fashion with Golden Ticket twist

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