Page last updated at 09:55 GMT, Monday, 8 June 2009 10:55 UK

Sir Alan hires his new Apprentice

Yasmina Siadatan discusses her victory

Sir Alan Sugar has hired 27-year-old Yasmina Siadatan to be his next employee during the final showdown on BBC One's The Apprentice.

Sir Alan said "gut instinct" had made him plump for restaurant owner Siadatan over finalist Kate Walsh.

Siadatan admitted making "some quite serious errors" during the televised selection process.

But she said she thought these mistakes may have had a positive effect of endearing her to Sir Alan.

"Maybe I've shown him that even though I've got this real confidence and real strength in some areas, I've also got a side of me that is slightly insecure and slightly unsure and I will make mistakes," she said.

"But without that side to you I don't think you can ever really excel and succeed."

I don't feel like I've beaten Kate because I feel we both deserved that job, and we feel we just had different qualities and Sir Alan needed my qualities over hers
Yasmina Siadatan

The finalists were given a task of developing and marketing a new brand of chocolate, with the assistance of previous contestants.

According to early overnight figures, a peak audience of 10.4 million people tuned in to watch Sunday night's show.

The episode had been moved from Wednesday so it did not clash with the England World Cup Qualifier on 10 June.

However, that did not seem to affect the ratings, as last year's final also drew in more than 10 million viewers.

Siadatan, who owns a restaurant in Berkshire, created Cocoa Electric, which included diverse flavours such as basil with strawberry, and popping candy and chilli.

Sir Alan praised the concept but said the taste of the chocolates needed to be worked on. One of the advertising models was even seen spitting out the product.

Kate Walsh
Kate Walsh is a licensing development manager

Walsh's team came up with a box of chocolates for couples, with tiers for her, him and to share, but the £13 price tag did not impress Sir Alan.

Speaking after her win, Siadatan said: "I can't believe it, I am in shock. All those months ago you first apply to try to get on, and here I am, it's amazing.

"I don't feel like I've beaten Kate because I feel we both deserved that job, and we feel we just had different qualities and Sir Alan needed my qualities over hers.

"I don't think mine were any better than hers, I just think that's the kind of guy Sir Alan is, and I'm sure Kate will do just as well as I do but on a different path."

Siadatan will now work with one of Sir Alan's companies on a digital signage project, which relates to outdoor advertising.

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