By Georgie Rogers
6 Music News reporter
The Pet Shop Boys have just released their 10th studio album
The Pet Shop Boys will headline the Latitude Festival alongside Grace Jones and Nick Cave And The Bad Seeds.
Festival chief Melvin Benn said the pop duo's singer Neil Tennant had asked to play at the three-day event.
"Neil is a real fan of the festival and that makes a difference," Mr Benn said, adding that Tennant joked: "If we don't get this gig we're not carrying on."
Bat For Lashes, Editors and Doves will also play at the Henham Park Estate in Suffolk from 17-19 July.
Speaking to BBC 6 Music, Festival Republic managing director Mr Benn described the Pet Shop Boys as "just incredible".
"It is hard to believe this band have sold 30 million albums and they want to play Latitude," he said.
Pop and art
Tennant "appreciates the diversity of the festival", he explained. "I just think it's fantastic that we've got a band of such stature coming to us to say they want to play the festival."
The electronic duo formed in 1981 and have a back catalogue that includes hits West End Girls, Heart and It's A Sin.
The pop act released their 10th studio album Yes on Monday and received a Brit Award for their outstanding contribution to music last month.
Latitude, now in its fourth year, also features an eclectic selection of poetry, theatre, cabaret, literature and comedy tents as well as the music.
"Being able to bring together all the different aspects of the music and art worlds is a fabulous achievement and it's that commitment that sets Latitude apart from the other festivals around," Mr Benn said.