Page last updated at 11:25 GMT, Wednesday, 18 March 2009

Jolie gun film advert is banned

Angelina Jolie in Wanted
Angelina Jolie was the female lead in the action flick

A television advert for the DVD release of Angelina Jolie's film Wanted has been banned for "glorifying" gun use.

The Advertising Standards Authority (ASA) ruled that the commercial gave the impression that "using guns was sexy and glamorous".

Makers Universal Pictures have been told the advert cannot be shown again in its current form, and is unsuitable to be seen by older children.

One complaint from a member of the public was received by the ASA.

The complainant said the promotion glamorised guns and claimed it was unsuitable to be shown early on a Saturday morning when children were likely to be watching.

Unsuitable

The ASA noted that the advert for the 18 certificate movie was not allowed to be screened when younger children were likely to be watching.

But the watchdog ruled it was unsuitable for older children as well.

Universal said it had not been broadcast at unsuitable times, and did not contain any contentious material.

They added that other action releases which contained guns and high-speed chases had been advertised as "the coolest movie of the year" and not prompted any complaints.

The company also felt there was an objection to a woman in an action lead role, rather than concerns about violence.

Clearcast, the company which approves TV adverts for broadcasts, said they believed viewers would be able to distinguish between weapons in a fantasy setting and the reality of urban gun crime.

In September, posters advertising the film were banned by the ASA, which ruled its images and text glamorised the use of guns.

Wanted was released in UK cinemas last June and entered the box office chart at number two with takings of more than 3m.

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