Page last updated at 00:50 GMT, Friday, 30 January 2009

Men's magazine makeover for Morph

Morph was spruced up for his 30th birthday celebrations

Morph, the plasticine character made famous by the late TV presenter Tony Hart, is celebrating his 30th birthday with a photo shoot in a men's magazine.

Model makers spent three weeks creating tiny designer outfits for Morph, for a fashion shoot to appear in Esquire magazine's March issue.

Editors behind the project said it would be a timely salute to Hart, who died earlier this month aged 83.

Morph was created by Aardman Animations - the team behind Wallace and Gromit.

Peter Lord, co-founder of Aardman, sketched out the scenes for the shoot, which feature Morph and his sidekick Chas "in this season's key pieces".

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