In recent years, music's place within the schedules of prime time television has been limited to talent show contests, with few opportunities for new bands.
In response, a new wave of do-it-yourself music TV makers have emerged, empowered by low-cost cameras, editing software and the ease of video uploading sites like Vimeo and YouTube.
BBC News visited three of them.
LO-FI: INDIE GHETTO
Daniel Tuffin and Rick Stanton of Indie Ghetto
When you go looking for the future of music television you don't expect to find yourself in a freezing toilet in London's East End.
But for Daniel Tuffin and Rick Stanton, the makers of Indie Ghetto, a men's public convenience just happens to be the only place in an otherwise dimly-lit music venue with enough light to set up their green screen.
Indie Ghetto turn up wherever a band are playing, equipped with a £300 camera and a roll of green cloth. They then superimpose the performers on a picture of the Bronx.
The idea is simple: get indie bands to perform unlikely hip-hop cover versions.
THE ESTABLISHED STAR: DARYL HALL
Daryl Hall welcomes you into his living room
As Daryl Hall enters the vast wooden room in the centre of his house, he opens his arms wide and gestures to the empty space: "This is where all the musicians would normally be."
After almost 30 years touring the world, Daryl Hall, one half of late 70s/80s soul act Hall & Oates started Live from Daryl's House, an online video series.
Initially, he simply roped in friends to operate a couple of cameras. But encouraged by early feedback, he now uses professional camera, sound and lighting crews.
Having always loved collaborating with other musicians, Daryl emails or phones up any acts he likes and invites them to his place to record.
THE RECORD STORE: PURE GROOVE
Dan Le Sac vs Scroobius Pip perform at Pure Groove
From their London record shop, Pure Groove host regular in-store performances from the latest up and coming acts, which they then post online on Pure Groove TV.
Fans cram in to meet the bands, see them live, and buy some freshly signed records. Little Boots - the winner of the BBC's Sound of 2009 poll - performed her first gig on PGTV.
For Simon Singleton, who runs Pure Groove's online operation, filming the in-stores was a natural progression. It promotes the shop, but also allows more people to experience the intimate gigs than can physically fit in the store itself.
Using social networking sites like MySpace, Facebook, and Twitter along with email lists allows Pure Groove to let people know the second a new episode goes online.
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