Page last updated at 08:43 GMT, Tuesday, 2 September 2008 09:43 UK

Stones' tongue sold to V&A museum

John Pasche recalls creating the logo

The original artwork for The Rolling Stones' iconic lips and tongue symbol has been bought by London's Victoria and Albert Museum.

The logo, originally designed in 1970 and used by the rock band ever since, sold in the US for $92,500 (51,375).

Half the cost was met by charity The Art Fund, which called the work "one of the most visually dynamic logos ever".

Artist John Pasche, who sold the artwork, was originally paid 50 for creating the design.

The Stones were so pleased with the logo that, in 1972, they gave him a bonus of 200.

'Most famous logo'

Pasche was studying at London's Royal College of Art when Stones frontman Mick Jagger, disappointed by the bland designs put forward by record label Decca, began looking for a design student to help create a logo.

The singer went to see Pasche's degree show, which eventually led to the iconic pop art design's creation, first used on the Stones' Sticky Fingers album in 1971.

"The Rolling Stones were one of the first bands who really took logos and made branding a serious part of their business," said deputy director of The Art Fund, Andrew Macdonald.

"It marks, therefore, the transition from this kind of rebelliousness of the 60s into the corporate machines that we see today."

Rolling Stones announce their world tour in 2005
The Rolling Stones continue to use the logo
Pasche went on to design a series of Rolling Stones posters for their tours during the 1970s and early 80s.

His logo, which is said to represent Jagger's famous lips and the band's rebellious edge, has been used as a backdrop on their various world tours.

The artist later worked with other musicians including Sir Paul McCartney and The Who, later becoming art director at United Artists, Chrysalis Records and London's South Bank Centre.

The V&A's Victoria Broakes said the lips and tongue design was "arguably the world's most famous rock logo".

She added that its artist used to visit the museum for inspiration, and had created the logo close to the museum's location.


SEE ALSO
Stones ditching EMI for Universal
25 Jul 08 |  Entertainment
Rolling Stones light up premiere
03 Apr 08 |  Entertainment
Resort lifts 44-year Stones ban
27 Mar 08 |  Lancashire
Rolling Stone's art up for sale
25 Feb 08 |  Entertainment
Stones shine at Berlin Festival
08 Feb 08 |  Entertainment

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC iD

Sign in

BBC navigation

Copyright © 2016 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific