Page last updated at 15:48 GMT, Tuesday, 26 August 2008 16:48 UK

Wallace given designer trousers

The animated characters sport new designer clothes

Animated characters Wallace and Gromit have been given a new designer wardrobe courtesy of a UK department store.

The pair have swapped their usual attire in a marketing campaign for the opening of a new Harvey Nichols department store in Bristol.

Pictures to promote the opening show that Wallace has ditched his beloved green tank top for a Dolce & Gabbana shirt and an Alexander McQueen jacket.

Gromit is also shown wearing a designer scarf and sunglasses.

Wallace and Gromit creator Nick Park said: "Wallace usually shops at Tank Top Man so this is a big transformation for him.

Gromit reckons it'll be moisturiser next
Creator Nick Park

"He isn't exactly known for his up-to-the-minute fashion sense but I know he's feeling pleased with himself - it's great to see him looking so chic and stylish.

"I caught him looking at his reflection in a shop front window on West Wallaby Street the other day, he says he looks and feels 10 years younger. Gromit reckons it'll be moisturiser next."

Another picture shows Wallace's love interest Lady Tottington wearing a black Alexander McQueen dress, red Christian Louboutin shoes and a Zagliani bag.

Aardman Animations, which created Wallace and Gromit as well as much-loved Creature Comforts characters and Morph, is based in Bristol.

Wallace and Gromit have appeared in four films, three of which have won Oscars.

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