Page last updated at 11:58 GMT, Thursday, 8 May 2008 12:58 UK

At a glance: Breakdown of ITV fine

ITV has been fined a record 5.68m by Ofcom for abusing premium rate phone services in viewer competitions.

Here is a summary of how the fine was broken down by the media regulator.

ANT AND DEC'S SATURDAY NIGHT TAKEAWAY

Fine: 3 million

Summary: Ofcom's investigation found three competitions on the show were in breach of its conduct:

Grab the Ads

• Selecting competition finalists before the telephone lines were announced as closed.

• Staggering the selection of competition finalists which meant that viewers entering the competition did not have a fair and equal chance of winning.

• Selecting finalists on the basis of their suitability to be on television and where they lived - contrary to the broadcaster's own terms and conditions, which explicitly stated that entrants would be chosen randomly.

Jiggy Bank

• Selecting finalists for the competition based purely on where they lived - contrary to the broadcaster's own terms and conditions, which explicitly stated that entrants would be chosen randomly.

• Selecting winners on the basis of their suitability to be on screen, contrary to the broadcaster's own terms and conditions, which explicitly stated that entrants would be chosen randomly.

• On one occasion, an individual already known to the production team was placed on the shortlist of potential winners and went on to "win" the competition.

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• Selecting members of the studio audience from the competition entrants on the basis of their suitability to be on screen, contrary to the broadcaster's own terms and conditions, which explicitly stated that entrants would be chosen randomly.

ANT AND DEC'S GAMESHOW MARATHON

Fine: 1.2 million

Summary: Ofcom has directed LWT to broadcast a summary of its findings on two occasions on ITV1 relating to the following conduct:

• On six occasions in the Prize Mountain competition, winners were selected based on their suitability to be on screen. This was contrary to the broadcaster's own terms and conditions, which explicitly stated that entrants would be chosen randomly.

• Additionally, the licensee was unable to account for almost half of the competition entries.

SOAPSTAR SUPERSTAR

Fine: 1.2 million

Summary: Ofcom has directed LWT to broadcast a summary of its findings on two occasions on ITV1 relating to the following conduct:

  • In one programme, the programme makers ignored the viewers' vote and finalised results before the lines had actually closed. This resulted in the wrong participants being put forward for eviction.
  • On a number of occasions, the production team overrode the song choices voted for by viewers. On these occasions a proportion of viewers who voted had not got what they had paid for.

ITV2+1:

Fine: 1.2 million

  • On 28 separate occasions, when repeating programmes, the broadcaster failed to inform viewers that interactive competitions had concluded. This meant that all PRS entries in these competitions had no chance of winning but were still charged.
  • On 3 separate occasions, when repeating an interactive dating programme (Playdate), the broadcaster failed to inform viewers that the broadcasts were not live and interactivity was no longer available. This meant that the PRS entry routes to participate in the programmes remained open and anyone who called was still charged.



SEE ALSO
ITV fined 5.68m over phone-ins
08 May 08 |  Entertainment
Grade upbeat as ITV profits fall
05 Mar 08 |  Business
ITV vows to continue phone votes
14 Nov 07 |  Entertainment
ITV 'misled viewers on phone-ins'
18 Oct 07 |  Entertainment
ITV counts cost of phone scandal
18 Oct 07 |  Entertainment

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