Page last updated at 16:53 GMT, Tuesday, 15 April 2008 17:53 UK

Rebrand for BBC's news programmes

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New title sequence for the BBC News channel

The BBC is to revamp the title sequences and graphics on its TV news programmes from next Monday.

Its weekday bulletins on BBC One will be renamed The BBC News at One, Six and Ten while BBC News 24 becomes BBC News.

Under the changes viewers outside the UK will watch BBC World News, rather than BBC World, and all news programmes will feature a revised globe graphic.

Having the same look on all TV news output offered "maximum value for the brand", BBC director Tim Davie said.

New TV titles for BBC London News

The visual changes were "not radical" but gave bulletins "more of a family feel", he added.

And Peter Horrocks, who heads the BBC's multi-media newsroom, described the redesign as being about "giving coherence for the audience".

The new graphics will also be seen on the BBC's local news programmes around the UK and already appear on the BBC News website.



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