Singer Justin Timberlake has landed the job as producer on a US TV pilot called My Problem with Women, says production company Reveille Studios.
Timberlake has also launched a record label and his own fashion line
The show, which is based on a Peruvian TV comedy, is about a bachelor who attempts to understand his romantic failures through therapy sessions.
Timberlake, 27, began his singing career in boy band N'Sync and released his first solo album in 2002.
He has also appeared in several films, including Alpha Dog.
More recently Timberlake starred alongside Samuel L Jackson and Christina Ricci in Black Snake Moan. And he voiced a character in last year's animated blockbuster Shrek the Third.
The Grammy-award-winner launched a record label last year and co-founded the William Rast fashion line with friend Trace Ayala.
Reveille, which was created by Ben Silverman before he became NBC's entertainment chief last year, developed the BBC series The Office for the US network and the Spanish-language show Ugly Betty for ABC.