Former England cricketer Phil Tufnell and TV presenter Kirstie Allsopp are among the stars who are to appear in a charity episode of The Apprentice.
Teams will work under the watchful eyes of Sir Alan Sugar and his aides
Sport Relief Does The Apprentice will feature 10 celebrities split into two teams trying to raise as much cash as possible for the charity.
As usual, contestants will be under the watchful eye of Sir Alan Sugar.
The teams' efforts will be shown on BBC One on 12 and 14 March as part of the Sport Relief weekend.
The task will feature a team of female personalities, also including model Lisa Snowdon, presenter Clare Balding, former Eternal singer Louise Redknapp and Ann Summers chief Jacqueline Gold.
West End challenge
On the men's team, broadcaster Hardeep Singh Kohli, presenter Nick Hancock, Lembit Opik MP and ex-Sun editor Kelvin MacKenzie join Tufnell.
Each team will be given empty adjoining stores in London's West End and told to come up with names and stock them with items they think will make the most profit.
The celebrities will then have to take to the shop floor to convince the rich and famous to buy their stock.
Sport Relief is an initiative of Comic Relief, which spends the money to help vulnerable people both at home in the UK and in the world's poorest countries.