BBC News
watch One-Minute World News
Last Updated: Tuesday, 29 January 2008, 14:52 GMT
John wins Big Brother hijack show
John Loughton
Viewers had four days to choose their favourite finalist
John Loughton, a 20-year-old politician from Edinburgh, has taken the 50,000 prize as the winner of E4's series Big Brother: Celebrity Hijack.

He got 54% of the vote in the final of the E4 show, finishing ahead of circus performer Emilia Arata, 18.

Loughton chairs the Scottish Youth Parliament and is studying for a degree in politics and sociology.

He beat 11 other "talented" young people in a series which reinvented the Celebrity Big Brother format.

Celebrity control

Channel 4 bosses decided to change the show after last year's race row involving reality TV star Jade Goody and Bollywood actress Shilpa Shetty.

However, the new programme has not generated as much interest as the old format had done previously.

Last year's Celebrity Big Brother opened with 7.1 million viewers on Channel 4 alone.

Celebrity Hijack launched earlier this month with a combined total of 3.4 million viewers on Channel 4 and E4.

Matt Lucas
Matt Lucas was the first star to act as Big Brother
But the final edition of the show was seen by only 644,000 people on Monday, overnight estimates suggest.

This year 12 housemates were selected for their intelligence and talent while celebrities took it in turns to take over the role of Big Brother.

Little Britain's Matt Lucas was the first star to take control followed by Jimmy Carr, Joan Rivers, Brian Sewell and Ian Wright.

Loughton became the early favourite to win the show after passing a secret task set by Lucas.

He was directed through a hidden earpiece to do whatever Lucas ordered and was also made to insult his fellow housemates, dance an Irish jig, feign an attack of cramp and crawl around the house on all fours.

By passing the task Loughton earned himself a guaranteed place in the final.

Conceptual artist Amy Jackson, 21, came third and Anthony Ogogo, 19, a boxer, from Lowestoft, was fourth.



SEE ALSO
Big Brother: A secret success?
28 Jan 08 |  Entertainment
Celebrity BB viewers drop by half
04 Jan 08 |  Entertainment
In Pictures: Big Brother hopefuls
03 Jan 08 |  In Pictures
Big Brother returns with a twist
03 Jan 08 |  Entertainment
Channel 4 unveils Brother revamp
21 Dec 07 |  Entertainment

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites



FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

PRODUCTS & SERVICES

Americas Africa Europe Middle East South Asia Asia Pacific