Heat sorry for Jordan son sticker

Harvey (c) is visually impaired and has hormonal deficiencies

Celebrity gossip magazine Heat has apologised to Katie Price - also known as Jordan - over a sticker which pokes fun at her disabled son.

The weekly publication produced a sticker of her five-year-old with the caption: "Harvey wants to eat me!"

Heat's editor-in-chief, Mark Frith, said: "I would like to unreservedly apologise for any offence caused."

Price's spokeswoman said a complaint had been made to industry watchdog the Press Complaints Commission.

'Poor taste'

The organisation said it had yet to receive the star's letter, but it had spoken with Price's management team.

"We received 30 complaints from concerned readers so we contacted her management to make clear we have received these complaints," said the PCC's Stephen Abell.

I have spoken to the Andre's management team and have written a private letter to Katie and Peter to apologise personally Mark Frith, Heat editor

"We were told she had every intention to complain," he added.

An investigation is due to take place into the incident.

"I have spoken to the Andre's management team and have written a private letter to Katie and Peter to apologise personally," Mr Frith said.

The offending sticker is one of 50 featured in this week's issue, which went on sale on Tuesday.

Fans of the magazine have been commenting on the item on internet forums.

One reader said: "I was very unimpressed with their Harvey sticker. Very poor taste, I can't believe someone approved it.

"Heckle Jordan. Hell, if you must, heckle her parenting skills. But its not fair to be disrespectful of her kids, really - especially Harvey, whose disabilities make him more of a target."

Harvey, whose father is footballer Dwight Yorke, has a growth disorder and is partially blind.

Price has two other children with husband Peter Andre.