Lewis Hamilton's defeat in the Brazilian Grand Prix drew Sunday's largest TV audience, with a peak of 10.4 million watching.
Lewis Hamilton lost the championship to Kimi Raikkonen
His Formula One world title bid drew 41% of the viewing public, an average of 7.3 million viewers, to ITV1.
Hamilton began as favourite but car problems saw him lose the championship to Kimi Raikkonen.
At its peak, 49.8% of UK TV viewers were watching Hamilton battle for success at the Interlagos track.
On Saturday, England's defeat to South Africa in the Rugby World Cup attracted a peak of 15.8 million viewers.
According to overnight figures, an average of 12.8m people tuned into ITV1 to watch the match at the Stade de France in Paris.
Figures do not include the millions of people who packed into pubs to watch the game from there.