[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Sunday, 22 July 2007, 10:33 GMT 11:33 UK
50 Cent sues over internet advert
50 Cent
50 Cent stormed onto the music scene in 2003
Rapper 50 Cent has sued an internet advertising firm for $1m (486,000) for an online promotion which allegedly shows him being shot.

In court papers filed in New York, the star claims viewers are encouraged to target him, with a successful shot resulting in a cloud of red.

His lawyer Peter Raymond said the advert does not use 50 Cent's name, but "the character is intended to be him".

The musician was shot nine times in a rap feud seven years ago.

Permanent injunction

Mr Raymond said that New York company Traffix Inc used his likeness without permission and suggests he endorses the game and the goods that are marketed with the promotion.

"For all those reasons, he is personally offended," said Mr Raymond, who added that 50 Cent - real name Curtis Jackson - learnt about the advert after his management team saw it on networking website MySpace.

He is also seeking a permanent injunction against the use of his image without his agreement.

The company's lawyer, Ezio Scaldaferri, said he had yet to see the legal documents and declined to comment.

The rapper, whose hits include In Da Club and Candy Shop, defended claims that his 2006 film Get Rich and Die Tryin' glamorised the use of guns, while a poster promoting the film was pulled in the UK after complains that it was offensive.


SEE ALSO
50 Cent defends 'violent' movie
18 Jan 06 |  Entertainment
50 Cent ad 'glamorised' gun crime
04 Jan 06 |  Entertainment
50 Cent launches G-Unit novellas
05 Jan 07 |  Entertainment
50 Cent copyright claim dismissed
29 Oct 06 |  Entertainment
50 Cent named songwriter of year
23 May 06 |  Entertainment
Driving rap for US star 50 Cent
09 Sep 06 |  Entertainment

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites



FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

PRODUCTS & SERVICES

Americas Africa Europe Middle East South Asia Asia Pacific