A Dutch TV contest that purported to show a dying woman choose a patient to receive her kidneys was a hoax.
The 'contestants' were all in genuine need of a kidney
The "donor" in the show was in fact an actress - though the three people vying for an organ were real patients in need of a kidney transplant.
The three knew that The Big Donor Show, which aired on Friday, was not real. The producers say it was made to highlight the shortage of Dutch donors.
Before the hoax was revealed, the show had attracted widespread criticism.
"We are not giving away a kidney here, that is going too far even for us," presenter Patrick Lodiers said at the moment when the fake donor was apparently about to reveal her choice of patient.
The 37-year-old "donor", identified only as Lisa, was to make her choice based on the contestants' history and profile, and conversation with their family and friends.
Earlier, Lisa had said that it felt like playing God. "Think of it as playing Santa Claus," replied the presenter.
Viewers were invited to send in their opinions and votes by text message during the 80-minute show.
"We have only done this cry for help because we want to solve a problem that shouldn't be a problem," a producer told a news conference after the show.
Dutch Culture Minister Ronald Plasterk hailed the show as a "fantastic stunt".
Caroline Klingers, a kidney patient who was watching the programme at a treatment centre in the town of Bussum, also praised it.
"It's good for the publicity and there are no losers," she said.
Helen Illes, a British woman who had a kidney transplant four years ago, said she was repulsed by the show at first but hoped the publicity would help highlight the need for more donors.
"Although my initial thinking was that this was disgraceful, I thought if this is being done with actors, then I understand it," she said.
"But what kind of society do we live in where there has to be this kind of show to make people sit up and take notice about it?" she added.
BBC News website readers had mixed views.
Richard Taylor said it was an "excellent way to highlight the shortage of organs and the desperate plight of those who require them".
But Doug Nanaimo wrote: "That anyone believed that this was real shows how horrible, tasteless and puerile most television programming has become."
Earlier in the week Dutch Prime Minister Jan Peter Balkenende had criticised the programme, saying it could damage the reputation of the Netherlands.
There were calls from lawmakers to ban the show and Dutch embassies received complaints about it.
But Mr Lodiers said it was "reality that was shocking" because about 200 people die each year while waiting for a kidney in the Netherlands, and the average waiting time is more than four years.