ITV has signed Coleen McLoughlin, the fiancee of England footballer Wayne Rooney, as a presenter.
ITV said it hoped McLoughlin would bring "a fresh outlook" to its shows
She has agreed an exclusive two-year deal to host several programmes for ITV1 and ITV2, the broadcaster said.
Her first project, Coleen's Real Women, will see her searching for amateur models to take part in high-profile photo shoots and fashion shows.
She has already presented an edition of ITV1's Tonight with Trevor McDonald, highlighting the genetic Rett syndrome.
"I think she's the perfect face and a great personality for ITV," said Layla Smith, the company's controller of alternative programmes.
The 21-year-old was somebody who had "found huge recognition and yet remained completely grounded and true to herself", she added.
McLoughlan said she hoped her first series, which will be screened on ITV2, would "give ordinary people the same opportunities I've had, and persuade the most image-conscious in the world that bigger doesn't necessarily mean bad".