Europe South Asia Asia Pacific Americas Middle East Africa BBC Homepage World Service Education
BBC Homepagelow graphics version | feedback | help
BBC News Online
 You are in: Entertainment
Front Page 
UK Politics 
New Music Releases 
Talking Point 
In Depth 
Friday, 3 March, 2000, 15:31 GMT
Barclays banks on star ads
British film stars Sir Anthony Hopkins, Tim Roth and Nick Moran are to star in a trio of TV commercials for Barclays Bank.

Oscar-winner Hopkins, 61, plays a tycoon figure in a 90-second ad called Player, to be shot as a "mini-film".

Sir Anthony is seen talking from the comfort of his fictional palatial home about the importance of chasing "big" ideas and ambitions.

The commercials are directed by British film-maker Tony Scott, whose movies include Top Gun and Crimson Tide, for advertising agency Leagas Delaney.

Strong image

Tim Delaney, co-founder of Leagas Delaney, the advertising agency responsible for the new campaign, said: "Banks have wasted billions of pounds on `me-too' advertising in an attempt to correct the perceived weakness of the category, which is that banks are unfriendly.

"Barclays' new advertising plays to its strengths as a big powerful bank in a complex world, saying that it has the resources to get things done for all of its customers, big or small."

One of the others, Achievements, stars Tim Roth, who starred in Reservoir Dogs and Pulp Fiction. He is seen strapped to the outside of a helicopter flying over the New York and Las Vegas skylines.

A third, Big Bang, features Lock, Stock and Two Smoking Barrels star Nick Moran gazing at a satellite from the middle of a desert, following footage of the explosion which scientists believe created the universe.

The Hopkins and Moran adverts, both lasting 90 seconds, will be shown for the first time in the commercial break during Coronation Street on 6 March.

Roth's 60-second commercial will follow at the end of the programme. The campaign will last for seven weeks.

Search BBC News Online

Advanced search options
Launch console
See also:

15 Feb 00 |  Business
Barclays profits leap
05 Jan 00 |  Entertainment
Britain's most irritating ads
29 Oct 99 |  Entertainment
Charlotte in the driving seat
14 Oct 99 |  Entertainment
Independence day for British film
Internet links:

The BBC is not responsible for the content of external internet sites

Links to other Entertainment stories are at the foot of the page.

E-mail this story to a friend

Links to more Entertainment stories