Video-sharing website YouTube has named the winners of its first annual awards.
US rock band OK Go won the award for most creative video
US rock band OK Go won in the "most creative" category for a video featuring the performers on treadmills.
Comedy series Ask a Ninja, a video promoting a Free Hugs Campaign and a performance by singer Terra Naomi were among the winners in seven categories.
YouTube said the winners had "changed the landscape of how a 'star' is defined". A YouTube awards trophy is due to be unveiled at a later date.
Other winners were Thewinekone for best commentary, and double act Smosh for best comedy with their video of a man apparently stranded on a desert island.
The animation Kiwi! was named most adorable video.
YouTube's award winners were chosen by the site's users
OK Go frontman Damian Kulash told the AFP news agency: "It's incredible how quickly and completely YouTube is changing culture. We can't wait to get our trophy."
Success on the site has previously been defined largely by rankings of the most-viewed or most-discussed videos.
The award-winning videos are now gathered in a special section on the site.
Jamie Byrne, YouTube's head of product marketing, earlier said: "We wanted to call out some of the most popular videos and let the users choose which ones deserve some additional recognition."
He added: "We've seen and continue to see exciting new developments in the online video space where genres are being created."